What we stand for

Fireside exists so a family can bring AI into their home without handing their children over to it.

Before you set anything up, here is what we stand for. If you disagree with any of it, better to know now.

01

Some protections are not yours to move, and not ours to sell.

Nine rails apply to every child, in every household, on every plan. No plan removes them. We would rather lose the sale.

See the nine rails
02

Your standards are yours.

Above that floor, what your family believes belongs to your family. We are not going to guess at your values and quietly build them in. We would rather hand you the controls and show you exactly what they do.

03

A child is not a customer.

Nothing is advertised to your kids. Nothing is sold to them. We do not measure success in time spent. If your family uses this less because you talked to each other more, that is the product working.

04

We point back to you.

On the questions that belong at your table — faith, bodies, hard family things — it can hand the question back rather than answer first. You decide which ones those are.

05

We say plainly what we cannot do.

When it refuses, it says so and says why, in words a child can understand. It will not pretend the question was unclear, and it will not pretend to be something it is not.

Nine rails that never change.

They apply to every child, in every home. These can't be turned off, not by us and not by you, and they're built to stand up to clever prompts.

  1. 01Nothing romantic or sexual involving a minor
  2. 02No help with self-harm — always a route to real help
  3. 03Never claims to be human; says it is an AI when asked
  4. 04No contact details, meet-ups, or moving the chat elsewhere
  5. 05Ignores instructions that try to unlock a different personality
  6. 06No step-by-step for anything genuinely dangerous
  7. 07No gambling, betting, or get-rich schemes
  8. 08Says plainly when it cannot answer, and why
  9. 09Flags a conversation that suggests a child is in danger

Fireside is an AI. It is not a friend, not a therapist, and not a substitute for you. It is a capable tool that answers the way your household would answer — and tells your kids to come to you when that is the right answer.

I’m with you. Join the waitlist